Apple retail stores have taken the wraps off Apple's new retail upgrade, which makes use of interactive iPad displays to provide product information, pricing and features.
Apple launched "Retail 2.0" on Sunday morning in commemoration of the 10th anniversary of Apple retail stores, as noted by Mac Prices Australia. The Cupertino, Calif.,
company opened its first retail stores on May 19, 2001, in McLean, Virginia and Glendale, Calif.
According to the report, the main change is the addition of stationary iPads placed next to other Apple products in order to display product prices, information and features. The touchscreen tablets can also be used to compare models and ask for help from a specialist. Photos of the new iPad display units reveal that the devices are placed in plexiglass.
The iPads appear to be running a custom software, as customers report that pressing the home button on the tablets does nothing. Though the power cable for the device does not appear to connect to the dock, one person familiar with the matter said the cable is indeed connected to the dock connector, but is "very well hidden." Also, detaching the cable will reportedly activate an alarm.
Some reports also suggested that Apple retail employees were wearing party hats to celebrate the occasion. Customers reported via Twitter that the Apple store updates created a "totally new experience."
Apple launched "Retail 2.0" on Sunday morning in commemoration of the 10th anniversary of Apple retail stores, as noted by Mac Prices Australia. The Cupertino, Calif.,
company opened its first retail stores on May 19, 2001, in McLean, Virginia and Glendale, Calif.
According to the report, the main change is the addition of stationary iPads placed next to other Apple products in order to display product prices, information and features. The touchscreen tablets can also be used to compare models and ask for help from a specialist. Photos of the new iPad display units reveal that the devices are placed in plexiglass.
The iPads appear to be running a custom software, as customers report that pressing the home button on the tablets does nothing. Though the power cable for the device does not appear to connect to the dock, one person familiar with the matter said the cable is indeed connected to the dock connector, but is "very well hidden." Also, detaching the cable will reportedly activate an alarm.
Some reports also suggested that Apple retail employees were wearing party hats to celebrate the occasion. Customers reported via Twitter that the Apple store updates created a "totally new experience."
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